Pengaruh Atraksi Wisata dan Harga Terhadap Keputusan Berkunjung Wisatawan di Kiara Artha Park Bandung

Abstract

This study aims to examine the influence of tourist attractions and price on tourists’ visiting decisions at Kiara Artha Park, Bandung. Using a quantitative approach, the study applies descriptive and verificative analyses. The variables examined are tourist attractions, price, and visiting decisions. The sample consists of 100 tourists who visited Kiara Artha Park, Bandung. Instrument testing indicates that all statement items are valid, with correlation values above 0.300, and reliable, with Cronbach’s alpha values above 0.600. The descriptive analysis shows that tourist attractions, price, and visiting decisions are generally rated as good. The verificative analysis yields a coefficient of determination of 37.1%, while the remaining 62.9% is associated with factors outside the scope of this study. The results indicate that tourist attractions and price have significant effects on visiting decisions, both partially and simultaneously.