Peran Pelaku Wirausaha dalam Pengembangan Pariwisata Lokal (Studi Objek Wisata Pulau Samalona di Kota Makassar)
DOI:
https://doi.org/10.32659/tsj.v11i1.450Keywords:
Destination, Entrepreneurs, Local tourism, Samalona IslandAbstract
Tourism development in Indonesia is supported by the country's existing tourism potential, including natural conditions, culture, history, and man-made attractions. One of the popular marine tourism destinations in Makassar City is Samalona Island. This study aims to analyze the role of entrepreneurs in the development of local tourism on Samalona Island, Makassar City, as one of the leading tourist destinations in South Sulawesi. This study uses a qualitative method with a descriptive approach. Data were collected through in-depth interviews with entrepreneurs, as well as through direct observation in the field. Data analysis involved data reduction, data presentation, and conclusion. The results of the study indicate that entrepreneurs play a strategic role in the development of local tourism through several key aspects, namely: providing tourism services and facilities, engaging in tourism promotion, offering information and education to tourists, maintaining cleanliness and environmental preservation, and collaborating with other local business actors. Their role is crucial in creating a safe, clean, organized, and sustainable tourism experience.
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