Social Media Use, FoMO-T and Visit Behaviour Intention in Heritage Tourism: A PLS-SEM Study of Young Tourists in Indonesia
DOI:
https://doi.org/10.32659/tsj.v11i2.699Keywords:
FoMO-T, Generation Z, Herritage Tourism, Millenials, Social Media Use, Visit Behavioral IntentionAbstract
This study investigates the relationship between social media use and Visit Behavioural Intention among Millennial and Generation Z tourists at Kampoeng Heritage Kajoetangan, Malang, Indonesia, by positioning Fear of Missing Out in Tourism (FoMO-T) as a mediating mechanism. Organised through the Stimulus–Organism–Response framework, social media use is conceptualised through Uses and Gratifications Theory as the stimulus, FoMO-T as the organismic state, and TPB-grounded Visit Behavioural Intention as the response. The study used a quantitative explanatory approach and analysed survey responses from 322 domestic Millennial and Generation Z tourists through PLS-SEM. The empirical results supported the four proposed hypotheses. Social media use positively influenced Visit Behavioural Intention (β = 0.309, p < 0.001) and FoMO-T (β = 0.700, p < 0.001). FoMO-T predicted Visit Behavioural Intention (β = 0.449, p < 0.001) and partially mediated the social media–intention relationship (indirect β = 0.314; VAF = 50.4%). Both endogenous constructs yielded identical R² values of 0.490. However, the two constructs differ in terms of their predictor structures and theoretical positions within the model. The study applies FoMO-T in Indonesian heritage tourism and demonstrates direct cognitive-informational and indirect FoMO-T-mediated affective pathways. It theorises experiential irreversibility as a context-specific amplifier for future operationalisation.
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