MOTIVASI WISATAWAN TIMUR TENGAH BERWISATA KE PUNCAK CIANJUR
DOI:
https://doi.org/10.32659/tsj.v5i1.76Abstract
Motivasi merupakan dorongan mengapa wisatawan melakukan perjalanan, Puncak Cianjur merupakan fenomena yang menarik dimana destinasi ini banyak diminati oleh wisatawan Timur Tengah. Penelitian ini bertujuan untuk mendeskripsikan apa yang melatarbelakangi mereka berwisata ke Puncak Cianjur, faktor apa yang menarik dan mendorong mereka untuk berkunjung (push factor dan pull factor), secara khusus memfokuskan pada motivasi pelarian dari pasar wisatawan yang sedang berkembang ini dan memberikan saran untuk promosi pariwisata di Kabupaten Cianjur. Metode yang digunakan dalam penelitian ini adalah “studi kasus†dengan pendekatan yang digunakan dalam adalah pendekatan kualitatif perspektif emik, sementara teknik pengolahan data dilakukan dengan teknik wawancara, observasi, dan studi dokumentasi.
Hasil penelitian menunjukkan bahwa motivasi wisatawan Timur Tengah berwisata didasarkan pada motivasi fisik, personal, interpersonal, dan bersenang-senang. Yang menjadi push factor atau faktor pendorong adalah motivasi melarikan diri dan petualangan atau interaksi sosial. Sedangkan faktor penarik atau pull factor yang menjadi alasan mereka untuk melakukan perjalanan adalah udara sejuk, pemandangan yang indah, dan keramah tamahan serta mayoritas penduduknya. Terlepas dari atribut Puncak Cianjur yang dianggap dapat memfasilitasi pelarian mereka dan mampu memenuhi kebutuhan mereka di destinasi.
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Kata Kunci : Motivasi, Wisatawan Timur Tengah, Puncak Cianjur.
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