Tourism Scientific Journal published by Sekolah Tinggi Ilmu Ekonomi Pariwisata (STIEPAR) YAPARI-AKTRIPA BANDUNG and Asosiasi Pendidik Pariwisata Seluruh Indonesia (APPSI). Tourism Scientific Journal Print ISSN: 2477-6912, Online ISSN: 2541-1519 is published twice in a year on June and December. Editorial Staff invites all experts, academics, and practitioners to publish their scientific papers in Tourism Scientific Journal that covers: Tourism Management, Tourism Economy, Tourism and Hospitality, Community Based Tourism, Future Trends in Hospitality and Tourism.
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Interpretasi Wisata Heritage untuk Meningkatkan Kemawasan Pelestarian Kotagede Melalui Walking Tour
Heritage tourism based on walking tours plays an important role in bridging the goal of preserving cultural heritage sites with public appreciation, but studies on the construction of interpretive narratives at small-scale heritage destinations like Kotagede are still limited. This research aims to analyze how walking tour guides in Kotagede construct interpretive narratives connected to cultural meanings, relevance, and values for tourists, as well as how the interpretation at each visit point reflects the principles of interpretation for conservation. This research uses a descriptive qualitative approach with a single case study design. Primary data were collected thru participatory observation on walking tours at seven heritage visit points in Kotagede, supplemented with photographic documentation and field notes, and then analyzed using the interpretive principles framework from Tilden (1977), Beck & Cable (2011), Ham (2013), and the UNESCO/ICOMOS guidelines. The research results show that local tour guides construct interpretive narratives thru a personal storytelling approach that combines historical facts, local cultural values, and contemporary issues such as gentrification, thereby creating a bridge of meaning between the past and the present. Interpretations at the seven visit points consistently reflect the principle of "meaning over information," relevance to visitor experiences, emotional connections, and the integration of local and universal values thru thematic approaches, such as the themes of continuity of power and sacredness, as well as architectural identity in social transformation. This study also found that the characteristics of guides as local residents, who possess emotional investment, a sense of ownership, and deep knowledge of the area, are key factors that enhance the effectiveness of interpretation and the conservation awareness of tourists. In conclusion, the construction of interpretive narratives by local tour guides in Kotagede successfully transformed passive tourist observations into an active awareness of the importance of preservation, while also positioning local guides as living witnesses and cultural ambassadors bridging local values with universal preservation standards. These findings provide practical contributions to the development of heritage interpretation strategies in similar community-based heritage areas.
Copyright (c) 2026 Adrian Agoes, Septy Indrianty, Annisa Lazuardina https://creativecommons.org/licenses/by-sa/4.0
Conservation-Based Educational Tourism Planning on Adranan Island, Tual City, Maluku Province
Adranan Island in Tual City has great potential in implementing a conservation-based educational tourism program. The tourism resources in this destination are ideal for developing the concept of sustainable educational tourism, but the involvement of tourists and the community are limited in environmental conservation. The purpose of this study to design tourism development that will be used as a conservation-based educational tourism program. The method used in this study was direct observation in the field and interviews with the Tual City Tourism Office. It was found that there are 11 types of birds, dominated bylemon bellied/white eye (Zosterops chloris) and five types of plants, dominated by pine trees (Pinus merkusii), as tourism resources. Other tourism resources include natural scenery, snorkelling or diving, fishing, and canoeing. Access to the tourist area is inadequate and lack of facilities. The results of the development in Conservation-Based Educational Tourism program at Adranan Island indicate that the development of this area has great potential to become a sustainable educational destination among environmental, economic, and infrastructure aspects. This program balances the preservation of the coastal forest and seabird habitat ecosystem with the improvement of the local community’s prosperity. Community involvement is training, management, and promotion of conservation tourism, as well as the application of zoning and environmentally friendly (eco-friendly) infrastructure, are the key for the success of the program.
Copyright (c) 2026 Bayu Chandra Suryadi, Susanti Withaningsih, Dina Oktavia https://creativecommons.org/licenses/by-sa/4.0
Tourist Co Creation Behavior In Regenerative Tourism: Examining Meaningful Engagement And Giving Back Practices In Hanjeli Tourism Village, Sukabumi, Indonesia
This study examines tourist co creation behavior within regenerative tourism in Desa Wisata Hanjeli, focusing on meaningful engagement and giving-back practices. Despite increasing attention to regenerative tourism, limited research addresses tourists as active agents of regeneration in community based rural destinations. This study adopts a qualitative interpretive approach using an embedded case study and ethnographic techniques. Data were collected through in depth interviews, focus group discussions, and participant observation. The findings reveal a clear behavioral pathway in which meaningful engagement fosters emotional, cognitive, and social connections, leading to co creation behavior through active participation in local activities and interactions with the community. This engagement further evolves into giving back practices, including environmental conservation, support for local products, knowledge sharing, and digital promotion. The depth of engagement significantly influences the level of participation and contribution, forming a regenerative cycle that benefits tourists, communities, and the environment. The study contributes theoretically by integrating co creation and regenerative tourism, positioning tourists as both co creators and co regenerators who generate social and ecological value beyond experiential benefits. However, the study is limited by its context specific focus and qualitative design. Future research should explore the long term sustainability of giving back practices and apply comparative or mixed method approaches. Practically, the findings highlight the importance of designing participatory and meaningful tourism experiences that encourage active tourist involvement. Overall, this study underscores the potential of tourism as a platform for fostering regenerative outcomes through collaborative and experience based engagement.
Copyright (c) 2026 Taufiq Hidayat, Arisman Muchtar https://creativecommons.org/licenses/by-sa/4.0
Power, Resources, and Community Engagement In Tourism Policy: A Study of Advocacy Coalition In Lembang, Indonesia
Organizations and individuals with substantial resources, particularly information and capital, significantly influence tourism development policies, creating opportunities for investors but limiting locals' participation and benefits. Political factors favor the powerful, disempowering weaker community members. This study uses the Advocacy Coalition Framework (ACF) by Sabatier and Weible (2007) to analyze competing advocacy coalitions shaping policy. Results reveal a rivalry between alliances with differing views on tourism policy regulation in Lembang, with third-party policy brokers also playing a role. Crucially, findings highlight the minimal involvement and participation of local communities in influencing tourism policymaking. This underscores the need for stronger efforts to empower local communities and enhance their participation in development and policymaking processes, ensuring they benefit from the tourism industry in their region. Empowering locals and encouraging their involvement is essential for equitable development and sustainable tourism, allowing them to reap the benefits of their labor and influence the industry's direction.
Copyright (c) 2026 Annisa Lazuardina, Evi Novianti, Frisda Sfarliana, Ahmad Prawira Dhahiyat https://creativecommons.org/licenses/by-sa/4.0
Pengembangan Pariwisata dan Ekonomi Kreatif Melalui Inovasi Produk Makanan (Sorgum) di Desa Wisata Cibiru Wetan
This research is based on the suboptimal economic benefits experienced by the surrounding community in the Cibiru Wetan Tourism Village. This may also be due to the absence of distinctive flagship products, particularly in the culinary sector, which could serve as additional tourist attractions as well as authentic souvenirs for visitors. This gap creates an untapped strategic opportunity. The opportunity lies in the revitalization of sorghum, a local drought-resistant cereal crop that historically served as a staple food for the local community, known as ragoy. This research aims to determine the appropriate formulation of a sorghum-based food product innovation by introducing an innovation called sorghum pie milk. In addition, this research also aims to provide a reference for tourism and creative economy development strategies through the Business Model Canvas (BMC) for this innovative product, which is considered very suitable for combining local heritage (sorghum flour) with a modern culinary format (pie) that has broad market appeal. The research method uses an experimental method with organoleptic tests for product innovation as well as a descriptive qualitative method to elaborate strategies in the BMC, so that the ultimate goal of this research is to improve the economic independence and welfare of the Cibiru Wetan Tourism Village community.
Copyright (c) 2026 Erie Hidayat Sukriadi, Raden Rizki Muttaqien, Rattikah Fitrianty, Liani Yanti Fitriana, Melli Isliana https://creativecommons.org/licenses/by-sa/4.0
Accelerating Msme Digital Transformation Through The Hexa Helix Model: Evidence From Parepare's Creative Economy and Sustainable Tourism
This study examines the digital readiness, constraints, and collaborative opportunities of micro, small, and medium enterprises (MSMEs) in Parepare City in order to strengthen the creative economy and support sustainable tourism. Using a mixed-methods design, the study integrates semi-structured interviews, focus group discussions (FGDs), a structured survey of 47 MSMEs, and MACTOR (Matrix of Alliances and Conflicts: Tactics, Objectives, and Recommendations) analysis. The survey indicates a strong awareness of digital benefits, with 40 of 47 MSMEs recognizing digitalization as important for business development. However, implementation remains uneven because of limited formal training (35 MSMEs), restricted access to capital (33 MSMEs), limited digital skills (32 MSMEs), inadequate infrastructure (29 MSMEs), and limited time to manage digital platforms (28 MSMEs). The MACTOR results show that the local government has the highest influence score (55), while MSMEs are central implementation actors with high dependence on institutional support. Strong convergence appears between government and MSMEs (score 19) and among government, academia, and business associations (score 18), particularly in digital literacy, branding, and ecosystem strengthening. The novelty of this study lies in extending the Hexa Helix Model by positioning tourists not only as consumers but also as digital affiliates who promote local products and destinations through user-generated content. The findings suggest that MSME digital transformation requires coordinated governance, sector-specific capability building, accessible financing, and stronger integration between creative-economy actors and sustainable tourism stakeholders.
Copyright (c) 2026 Firman Syah, Andi AR, Mawar Nur Indah Sari https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Service Quality dan E-Wom Terhadap Purchase Intention pada Coffee Shop Logaritma Garut
This study aims to analyze the influence of service quality and electronic word of mouth (e-WOM) on purchase intention at Coffee Shop Logaritma Garut. The research employed a quantitative method with descriptive and associative approaches. Primary data were collected through questionnaires distributed to 140 consumers of Coffee Shop Logaritma Garut. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The descriptive analysis results indicate that service quality, e-WOM, and purchase intention were all categorized as poor. The SEM-PLS results show that service quality has a positive and significant effect on purchase intention, with a path coefficient of 0.359 and a p-value of 0.000. In addition, e-WOM also has a positive and significant effect on purchase intention, with a path coefficient of 0.491 and a p-value of 0.000. The R-Square value of 0.426 indicates that service quality and e-WOM explain 42.6% of the variance in purchase intention, while the remaining 57.4% is explained by other variables outside the scope of this study. These findings suggest that improving service quality and strengthening electronic word-of-mouth communication are essential to enhance consumers' purchase intention at Coffee Shop Logaritma Garut.
Copyright (c) 2026 Cecep Irpan Mudzakir, Fitrin Rawati Suganda, Hilman Rismanto https://creativecommons.org/licenses/by-sa/4.0
Social Media Use, FoMO-T and Visit Behaviour Intention in Heritage Tourism: A PLS-SEM Study of Young Tourists in Indonesia
This study investigates the relationship between social media use and Visit Behavioural Intention among Millennial and Generation Z tourists at Kampoeng Heritage Kajoetangan, Malang, Indonesia, by positioning Fear of Missing Out in Tourism (FoMO-T) as a mediating mechanism. Organised through the Stimulus–Organism–Response framework, social media use is conceptualised through Uses and Gratifications Theory as the stimulus, FoMO-T as the organismic state, and TPB-grounded Visit Behavioural Intention as the response. The study used a quantitative explanatory approach and analysed survey responses from 322 domestic Millennial and Generation Z tourists through PLS-SEM. The empirical results supported the four proposed hypotheses. Social media use positively influenced Visit Behavioural Intention (β = 0.309, p < 0.001) and FoMO-T (β = 0.700, p < 0.001). FoMO-T predicted Visit Behavioural Intention (β = 0.449, p < 0.001) and partially mediated the social media–intention relationship (indirect β = 0.314; VAF = 50.4%). Both endogenous constructs yielded identical R² values of 0.490. However, the two constructs differ in terms of their predictor structures and theoretical positions within the model. The study applies FoMO-T in Indonesian heritage tourism and demonstrates direct cognitive-informational and indirect FoMO-T-mediated affective pathways. It theorises experiential irreversibility as a context-specific amplifier for future operationalisation.
Copyright (c) 2026 Dyah Triana Purti Zaindhari, Hanugerah Kristiono Liestiandre, Luh Yusni Wiarti https://creativecommons.org/licenses/by-sa/4.0
Professional Character as A Foundation for Hospitality 4.0 Service Excellence
The growth of artificial intelligence, robotics, service automation, intelligent service ecosystem and digital transformation has led to Hospitality 4.0. While technology has boosted the efficiency and customization of services, numerous studies have pointed to the appearance of difficulties such as lessened interpersonal interaction, de-personalization of services and a reduced human element in the customer experience. However, studies on Hospitality 4.0, future competencies and professional character integration are still restricted. This study intends to critically evaluate the relationship between Hospitality 4.0, Human Centered Future Skills and Professional Character and establish a conceptual framework explaining the interaction between the three. The research adopted the methodology of the conceptual article with the backing of a narrative literature review of relevant international scientific articles published from 2019 to 2026. The analysis was undertaken by means of literature mapping, thematic synthesis and concept integration from three key domains. The results of the study show that the primary elements of Human Centered Future Skills include communication, cooperation, adaptability, digital literacy, emotional intelligence, critical thinking, lifelong learning and human technology collaboration. Findings also suggest the competencies are based on the Professional Character that encompasses empathy, honesty, responsibility, respect, accountability and service orientation. Based on the synthesis, the study builds the Human Centered Future Skills Framework (HCFS Framework) with professional character as the principal cornerstone to accomplish ethical, humanistic and human centered Hospitality 4.0 service excellence.
Copyright (c) 2026 Dini Saraswati Handayani, Ace Suryadi, Dinn Wahyudin https://creativecommons.org/licenses/by-sa/4.0
Diversifikasi Produk Lokal Stik Singkong Sebagai Oleh-Oleh Kabupaten Banyuasin
The development of souvenir products based on local commodities is a strategic approach to increasing product value while strengthening regional identity. Banyuasin Regency has abundant cassava resources; however, their utilization remains dominated by conventional processed products with relatively low added value. This study aimed to analyze the potential of cassava sticks as a regional souvenir, determine the optimum formulation, and formulate strategies for product development. The study employed a Research and Development (R&D) approach following a simplified model consisting of product formulation, sensory evaluation, shelf-life observation, packaging and branding development, and economic feasibility analysis. Three formulations were evaluated using a five-point hedonic test involving ten trained panelists. The data were analyzed descriptively using mean values, followed by Analysis of Variance (ANOVA) and Duncan Multiple Range Test (DMRT). The results showed that the best formulation was a cassava-to-tapioca flour ratio of 1:0.7 with the addition of rice flour (F3). This formulation produced a crispier and more stable texture, achieved the highest overall acceptance score (4.60), and yielded 26% product recovery. ANOVA indicated significant differences in texture (p = 0.043) and overall acceptance (p = 0.012). Shelf-life observation showed that the product maintained its aroma, taste, and crisp texture for 30 days at room temperature when packaged in a standing pouch with a ziplock closure. These findings indicate that cassava sticks have strong potential to be developed as a regional souvenir supporting the creative economy and tourism development in Banyuasin Regency.
Copyright (c) 2026 Atika Oktarina, Suci Sandi Wachyuni, Lioe Lyly Soemarni, Asep Parantika https://creativecommons.org/licenses/by-sa/4.0