Peran Komunikasi Digital dan Pemberdayaan Komunitas dalam Mengembangkan Ekowisata Berkelanjutan di Kabupaten Belitung

Evi Novianti; Annisa Lazuardina; Cipta Endayana; Kasno Pamungkas; Putu Radar Bahurekso; Taqiy Gusdi Baitulloh; Katon Sena Ajie Nugraha

doi:10.32659/jmp.v4i2.476

Authors

Evi Novianti Sekolah Pascasarjana, Universitas Padjadjaran, Indonesia
Annisa Lazuardina Sekolah Tinggi Ilmu Ekonomi Pariwisata YAPARI, Indonesia
Cipta Endayana Sekolah Pascasarjana, Universitas Padjadjaran, Indonesia
Kasno Pamungkas Sekolah Pascasarjana, Universitas Padjadjaran, Indonesia
Putu Radar Bahurekso Fakultas Ilmu Sosial dan Politik, Universitas Padjadjaran, Indonesia
Taqiy Gusdi Baitulloh Sekolah Pascasarjana, Universitas Padjadjaran, Indonesia
Katon Sena Ajie Nugraha Fakultas Geologi, Universitas Padjadjaran, Indonesia

DOI:

https://doi.org/10.32659/jmp.v4i2.476

Keywords:

Sustainable Ecotourism, Digital Communication, Community Empowerment, Tourism, Belitung

Abstract

This research analyzes the implementation of tourism policy in Belitung Regency, focusing on the role of digital communication and community empowerment in developing sustainable ecotourism. Employing a qualitative approach with a case study and thematic analysis of official government documents, the study reveals a gap between policy and practice on the ground. The results indicate that sustainable ecotourism is hindered by environmental degradation and pollution, digital communication is not yet optimal due to low digital literacy and fragmented information systems, and community empowerment remains weak with minimal participation and a low entrepreneurship ratio. The study concludes that a strong synergy between digital strategies, community strengthening, and environmental law enforcement is essential to achieve tourism that is not only economically beneficial but also socially and ecologically sustainable.

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