Boosting Visitors Revisit Intention in Culinary Tourism Destination
DOI:
https://doi.org/10.32659/tsj.v10i1.397Keywords:
physical environment, revisit intention, perceived value, culinary tourism, IndonesiaAbstract
Culinary ventures serve as one of the attractions that can draw visitors to a particular region. The influx of visitors to a culinary destination can be triggered by the presence of a physical environment that provides comfort and satisfaction to visitors. One such culinary tourism destination that offers an attractive and diverse physical environment is the city of Bandung, especially with its Sundanese culture representing the social conditions of the environment. Bandung presents renowned culinary tourism known throughout Indonesia for its rich variety of culinary delights, captivating visitors and encouraging return visits. Hence, this research aims to investigate the influence of physical environment on revisit intention through perceived value at famous culinary spots in Bandung. This study employs descriptive and verificative analysis methods, utilizing questionnaires as the data collection instrument. A total of 175 respondents participated in this research. The findings reveal the presence of an influence between the physical environment variable and the revisit intention variable, with perceived value acting as a mediator.
References
Andrade, C. (2021). A Student's Guide to the Classification and Operationalization of Variables in the Conceptualization and Design of a Clinical Study: Part 1. Indian Journal of Psychological Medicine, 43(2), 177- 179. https://doi.org/10.1177/0253717621994334
Ayodele, J., & Olukotun, O. (2020). Allocative Efficiency of Maize Production in Chikun Local Government Area of Allocative Efficiency of Maize Production in Chikun Local Government Area of Kaduna State, Nigeria. July. https://doi.org/10.9734/ajaar/2020/v13i430113
Azinuddin, M., Som, A. P. M., Saufi, S. 'Aisyah M., Zarhari, N. A. A., Mohd Amin, W. A. A. W., & Shariffuddin, N. S. M. (2022). Investigating Overtourism Impacts, Perceived Man-Made Risk and Tourist Revisit Intention. Planning Malaysia, 20(3), 239-254.
https://doi.org/10.21837/PM.V20I22.1142
Bitner, M. J. (1992). Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Journal of Marketing, 56(2), 57.
https://doi.org/10.2307/1252042
Caber, M., Albayrak, T., & Crawford, D. (2020). Perceived value and its impact on travel outcomes in youth tourism. Journal of Outdoor Recreation and Tourism, 31(August), 100327. https://doi.org/10.1016/j.jort.2020.100327
Choe, J. Y. (Jacey), & Kim, S. (Sam). (2018). Effects of tourists' local food consumption value on attitude, food destination image, and behavioral intention. International Journal of Hospitality Management, 71 (October 2017), 1-10. https://doi.org/10.1016/j.ijhm.2017.11.007
Correia, A., Zins, A. H., & Silva, F. (2015). Why do tourists persist in visiting the same destination? Tourism Economics, 21(1), 205-221.
https://doi.org/10.5367/te.2014.0443
De Toni, D., Eberle, L., Larentis, F., & Milan, G. S. (2018). Antecedents of Perceived Value and Repurchase Intention of Organic Food. Journal of Food Products Marketing, 24(4), 456-475.
https://doi.org/10.1080/10454446.2017.1314231
Dethan, A. G., Suryawardani, I. G. A. O., & Wiranatha, A. S. (2020). The Effect of Marketing Mix and Service Quality on Satisfaction and Revisit Intention to Kampung Coklat, Blitar Regency. E-Journal of Tourism, 7(2), 323. https://doi.org/10.24922/eot.v7i2.64598
Dinçer, M. Z., & Özdemir Güzel, S. (2018). The Effect of Restaurant s Physical Environment on Perceived Value, Customer Satisfaction and Loyalty: The Case of Istanbul. Journal of Tourism and Gastronomy Studies, 6(4), 626-643. https://doi.org/10.21325/jotags.2018.327
Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of Convenience Sampling and Purposive Sampling. 5(1), 1-4.
https://doi.org/10.11648/j.ajtas.20160501.11
Githiri, M. N. (2016). Influence of Physical Environment on Customer Satisfaction and Return Intention in Kenyan Rated Restaurants. Asian Journal of Social Science Studies, 2(1), 11. https://doi.org/10.20849/ajsss.v2i1.82
Gregoriades, A., Pampaka, M., Herodotou, H., & Christodoulou, E. (2023). Explaining tourist revisit intention using natural language processing and classification techniques. Journal of Big Data, 10(1). https://doi.org/10.1186/s40537-023-00740-5
Gurol, Y., Karaboga, T., & Balak, D. (2017). Social & Behavioural Sciences ISMC 2017 13 th International Strategic Management Conference A Study on The Performances of Halal Products. The European Proceedings of Social & Behavioural Sciences EpSBS, December 2017.
Ha, J., & (Shawn) Jang, S. C. (2010). Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants. International Journal of Hospitality Management, 29(1), 2-13.
https://doi.org/10.1016/j.ijhm.2009.03.009
Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115-142. https://doi.org/10.1007/s40685-018-0072-4
Hanaysha, J. R. (2018). Determinants of Customers' Perceived Value in the Fast Food Industry for Global Brands in Malaysia. October. https://doi.org/10.4018/978-1-5225-7095-0.ch015
Handayani, P. T., Kepramareni, P., & Kusuma, I. G. A. E. T. (2022). The Analysis of the Quality of the Physical Environment, Service and Product on Revisit Intention through Customer Satisfaction at a Coffee Shop in Kintamani-Bali. European Journal of Business and Management Research, 7(6), 115-119. https://doi.org/10.24018/ejbmr.2022.7.6.1621
Jingga, F., Wiryawan, R. R., Rahmanita, M., & Adani, F. Z. (2023). User Behavior Analysis of Short-form Video Prolonging Usage towards Purchase Intention on social media using SEM Method. 2023 27th International Conference on Information Technology, IT 2023, February, 1-5.
https://doi.org/10.1109/IT57431.2023.10078656
Kurita, K., & Hayakawa, M. (2019). Evaluation of the effectiveness of theoretical model calculation in determining the plasmapause structure. 130-135.
Lamai, G. H., Thavorn, J., Klonthong, W., & Ngamkroeckjoti, C. (2020). Critical Factors Influencing Revisit Intention of Large Restaurant Chains in Myanmar. Journal of Distribution Science, 18(12), 31-43.https://doi.org/10.15722/jds.18.12.202012.31
Lee, H. J. (2022). A Study on the Effect of Customer Habits on Revisit Intention Focusing on Franchise Coffee Shops. Information (Switzerland), 13(2). https://doi.org/10.3390/info13020086
Li, Z., & Wang, G. (2021). The Role of On-Demand Delivery Platforms in Restaurants. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.3813891
Mahalingam, S., Jain, B., & Sahay, M. (2016). Role of physical environment (dinescape factors) influencing customers' revisiting intention to restaurants. 2016 International Conference on Advances in Computing, Communications and Informatics, ICACCI 2016, 1069-1072.
https://doi.org/10.1109/ICACCI.2016.7732186
Matecic, I. (2020). The Importance of Gastronomy and Culinary Practices In.
January
Ngah, H. C., Mohd Rosli, N. F., Lotpi, M. H. M., Samsudin, A., & Anuar, J. (2022). A Review on the Elements of Restaurant Physical Environment towards Customer Satisfaction. International Journal of Academic Research in Business and Social Sciences, 12(11), 818-828.
https://doi.org/10.6007/ijarbss/v12-i11/15621
Nguyen Viet, B., Dang, H. P., & Nguyen, H. H. (2020). Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact. Cogent Business and Management, 7(1). https://doi.org/10.1080/23311975.2020.1796249
Pham, L. T. M., Do, H. N., & Phung, T. M. (2016). The Effect of Brand Equity and Perceived Value on Customer Revisit Intention: A Study in Quick- Service Restaurants in Vietnam. Acta Oeconomica Pragensia, 24(5), 14-30. https://doi.org/10.18267/j.aop.555
Seetanah, B., Teeroovengadum, V., & Nunkoo, R. (2020). Destination Satisfaction and Revisit Intention of Tourists: Does the Quality of Airport Services Matter? Journal of Hospitality and Tourism Research, 44(1), 134- 148. https://doi.org/10.1177/1096348018798446
Sehwan, P., & Youngjin, Y. (2019). The Impact of Physical Environment of Japanese Restaurants on Customer Satisfaction, Intention to Revisit, and Word-of-Mouth Intention. 181-194.
Shivhare, S. (2019). Importance of moderating and intervening variables on the relationship between independent and dependent variables. International Journal of Statistics and Applied Mathematics, 4(5), 1-4.
www.mathsjournal.com
Sidel, J. L., Bleibaum, R. N., & Tao, K. W. C. (2017). Quantitative Descriptive Analysis. Descriptive Analysis in Sensory Evaluation, 287-318.
https://doi.org/10.1002/9781118991657.ch8
Sosa-Sosa, M. E., & Thome-Ortiz, H. (2020). Does culinary tourism represent an opportunity to enhance the agri-food heritage? The case of the historical center of Quito. Revista De Estudios Andaluces, 40, 137-159.
Uboegbulam, G. C., & Ezurume, S. O. (2020). Physical Environment, Service Quality and Guest Revisit Intention in Port-Harcourt Hotels. Multidisciplinary Peer Reviewed Journal, 6(8), 118-130.
Uslu, A., & Karabulut, A. N. (2018). Touristic Destination's Perceived Risk and Perceived Value as Indicators of E-WOM and Revisit Intentions. International Journal of Contemporary Economics and Administrative Sciences, 2, 37-63. www.ijceas.com
Vaverková, M. D. (2023). Assessment of Selected Landfill Impacts on Selected Segments of the Environment - a Case Study. Acta Scientiarum Polonorum. Architectura, 22, 38-49. https://doi.org/10.22630/aspa.2023.22.5
Wang, Y., Gu, J., Wang, S., & Wang, J. (2019a). Understanding consumers' willingness to use ride-sharing services: The roles of perceived value and perceived risk. Transportation Research Part C: Emerging Technologies, 105(May), 504-519. https://doi.org/10.1016/j.trc.2019.05.044
Wang, Y., Gu, J., Wang, S., & Wang, J. (2019b). Understanding consumers' willingness to use ride-sharing services: The roles of perceived value and perceived risk. Transportation Research Part C: Emerging Technologies, 105 (May 2018), 504-519. https://doi.org/10.1016/j.trc.2019.05.044
Young Ja, K. (2021). Study on the Structural Relationship between the Physical Environment of Coffee Specialty Shops, Brand Image, and Intention to Revisit: Focusing on the Moderating Effect of Customer Emotional Responses. 351-362.
Yueming Xiong, Y. Z. (2018). Analysis of influence factors of customer loyalty under e-commerce environment (pp. 1455-1460). Taylor & Francis. https://doi.org/10.1080/09720529.2018.1527814
Zhang, H., Chang, P. C., & Tsai, M. F. (2018). How physical environment impacts visitors' behavior in learning-based tourism-the example of technology museum. Sustainability (Switzerland), 10(11). https://doi.org/10.3390/su10113880
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2024 Rijal Khaerani, Yeni Yuniawati, Taufik Abdullah, Aulia Dinda Maheswari, Resti Aulia Kusumawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
-
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
