The Influence of Perceived Ease of Use and Perceived Usefulness on Switching Intention

Authors

  • Gusti Ketut Oka Saputra Universitas Pendidikan Indonesia, Indonesia
  • Oce Ridwanudin Universitas Pendidikan Indonesia, Indonesia
  • Yeni Yuniawati Universitas Pendidikan Indonesia, Indonesia

DOI:

https://doi.org/10.32659/tsj.v10i2.439

Keywords:

Online TravelaAgent, Perceived Easeoof Use, PerceivedoUsefulness, SwitchingoIntention

Abstract

Technology and the internet have brought substantial changes to the tourism industry, particularly through online travel agents (OTAs). One of the major challenges faced by OTA is the phenomenon of "switching intention," where consumers tend to move from one service provider to another. This behavior may result in customer loss and a decline in profits. The objective of this study is to analyze the influence of perceived ease of use and perceived usefulness on switching intention among OTA users. A quantitative research method was employed, using a descriptive and verification approach through an explanatory survey. Primary data were collected from 107 respondents who were Traveloka users. The data were analyzed using multiple linear regression. The findings reveal that both perceived ease of use and perceived usefulness hLS

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Published

2025-06-30

How to Cite

Oka Saputra, G. K., Ridwanudin, O., & Yuniawati, Y. (2025). The Influence of Perceived Ease of Use and Perceived Usefulness on Switching Intention. Tourism Scientific Journal, 10(2), 164–182. https://doi.org/10.32659/tsj.v10i2.439

Issue

Vol. 10 No. 2 (2025): Juni 2025

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Articles

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Copyright (c) 2025 Gusti Ketut Oka Saputra, Oce Ridwanudin, Yeni Yuniawati

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