Strategi Pengembangan Wisata Edukasi Tanaman Palawija Sebagai Atraksi Wisata di Desa Sukarame Kecamatan Pacet Kabupaten Bandung

Abstract

Agritourism is an agricultural industry activity that has the expectation of direct tourist arrivals to tourist attractions organized in the hope of expanding knowledge, experience, and recreation. The purpose of this study was to determine the potential of crops as a tourist attraction and the development strategy of educational tourism of crops as a tourist attraction in Sukarame Village. The research used is qualitative research with a descriptive approach and analyzed using SWOT analysis. Data collection techniques were obtained from secondary data and primary data such as conducting interviews, observation and documentation. The data collection method used was purposive sampling with key research informants who have expertise in their respective fields. The data analysis used consists of four stages including data collection, data reduction, data presentation, and conclusion drawing. The result of this research is that Sukarame Village has great potential to develop as an agro-tourism and educational tourism destination. Active community participation and promotion through various media are needed to support this development effort. Infrastructure challenges and skills improvement need to be addressed through financial assistance and training and utilizing agritourism and agricultural education opportunities can expand the promotion and marketing of Sukarame Village.