Identification and Development Cultural Tourism of Gebong Memarong Mapur Traditional Village Using SWOT Analysis
DOI:
https://doi.org/10.32659/tsj.v10i1.367Keywords:
Cultural Tourism, Gebong Memarong, Local Culture, Mapor, Traditional VillageAbstract
The existence of local culture is quite a challenge in the face of increasingly massive modernization. The preservation, development, and utilization of cultural objects are strategic steps in maintaining local cultural entities. Cultural entities in the form of traditional villages have the potential to be developed into sustainable local wisdom-based cultural tourism destinations. One of the newly formed traditional villages in Bangka Regency is the Gebong Memarong Mapur Traditional Village. This research aims to identify cultural objects in Gedong Memarong Mapur Traditional Village and their development potential as cultural tourism attractions. The method used in this research is a qualitative method using a SWOT analysis approach to identify cultural objects and other potential tourist attractions that can attract tourists to visit. Data sources were obtained through observation, in-depth interviews, and literature studies. In-depth interviews were conducted three times with one of the customary village administrators, the Head of the Customary Institution, and the cultural person who assisted the Gebong Memarong Mapur Customary Village as well as one group discussion that focused on discussing cultural objects based on Bangka Melayu history, and Literature data collection was conducted by reviewing historical books and records related to the history of Bangka. The results showed that Gebong Memarong Mapur Traditional Village has a cultural and natural potential to be developed into a destination that has a unique history and local knowledge as a characteristic of Bangka Melayu culture. The development of cultural tourism destinations in Gebong Memarong Mapur Traditional Village must involve the natural potential around the area to add experience, knowledge, and satisfaction for tourists. Another indispensable aspect is increasing human resources capacity to manage tourist destinations based on excellent service and sustainable tourism facilities. In addition, the involvement of various policymakers has an important role in establishing stricter regulations to maintain conservation areas around Gebong Memarong Mapur Traditional Village.
References
Azhar, S. (2003). Metode Penelitian. Yogyakarta: Pustaka Pelajar.
Buhalis, D. (2000). Marketing The Competitive Destination of The Future. Tourism Management, 21(No 1), 97–116.
Fairweather, I. (2003). Showing Off: Nostalgia and Heritage in North Central Namibia. Journal of Southern African Studies, 29(1).
Flick, U. (2007). Designing qualitative research. London: SAGE publications.
Goranczewski, B., & Puciato, D. (2011). SWOT analysis in the formulation of tourism development strategies for destinations. Turyzm/Tourism, 20(2), 45–53. https://doi.org/10.2478/v10106-010-0008-7
Hall, M. & Weiler, B. (1992). Introduction. What’s special about special interest tourism? Bellhaven Press.
Heidhues, M. F. S. (1992). Bangka tin and Mentok pepper: Chinese Settlement on an Indonesian Island. Inst of Southeast Asian Studies.
Janawi, & Nikmarijal. (2020). Maintaining the originality of ancestral belief; ethnographic study of the lom belief system of the Mapur Bangka tribe. International Journal of Psychosocial Rehabilitation, 24(3), 2502–2510. https://doi.org/10.37200/IJPR/V24I3/PR201896
Koentjaraningrat. (2009). Pengantar Ilmu Antropologi. Jakarta: Rhineka Cipta.
Kurniati, & Nodyanto, D. (2023). Mapur. Mendulang kisah meraup berkah. Balai Pustaka.
Marschall, S. (2012). “Personal memory tourism” and a wider exploration of the tourism-memory nexus. Journal of Tourism and Cultural Change, 10(4), 321–335. https://doi.org/10.1080/14766825.2012.742094
Marwani, I. S., Pusparini, M., Lestari, Z. A., Sabri, F., & Usman, A. (2023). Management of the 4 A’s of Tourism: Addressing Shortcomings and Enhancing Services in Gebong Memarong Traditional Village. International Journal of Magistravitae Management, 1(2), 104–116. https://doi.org/10.33019/ijomm.v1i2.21
Richard, G. (2001). Cultural attraction and European Tourism. Wallingford: CABI.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12–21. https://doi.org/10.1016/j.jhtm.2018.03.005
Smedal, O. H. (1989). Order and difference: an ethnographic study of Orang Lom of Bangka, West Indonesia. Departement of Social Anthropology, University of Oslo.
Sujitno, S. (2011). Legenda dalam Sejarah Bangka Bangka. Cempaka Publishing, Jakarta.
Suryabrata, S. (1987). Metode Penelitian. Jakarta: Rajawali Press.
UNWTO. (2017). Definitions committee on tourism and competitiveness.CTC. https://cf.cdn.unwto.org/sites/all/files/docpdf/ctcdefinitionssenweb.pdf
Vignolles, A., & Pichon, P. E. (2014). A taste of nostalgia: Links between nostalgia and food consumption. Qualitative Market Research, 17(3), 225–238. https://doi.org/10.1108/QMR-06-2012-0027
Zulkarnain, I. (2014). Pemberdayaan Masyarakat melalui Pemetaan Partisipatif untuk Identifikasi dan Pemetaan Wilayah Adat Suku Lom di Kecamatan Belinyu Kabupaten Bangka. Sodality: Jurnal Sosiologi Pedesaan, 6(2), 237–245.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
Copyright (c) 2024 Kunkun Kurniawan, Zakia Ayu Lestari, Nurul Rochmah Pramadika, Marissa Pusparini, Iga Safa Marwani, Dani Fauzi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
-
Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
-
ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
