Analisis Pengalaman Wisatawan dalam Berinteraksi dengan Pemandu Lokal di Desa Wisata Situs Gunung Padang
DOI:
https://doi.org/10.32659/tsj.v10i2.442Keywords:
Tourist experience, Local guide, Rural tourism, Marketing communicationAbstract
Tourism trends experience a shift where tourists are increasingly interested in direct interaction with local culture, one of which is through the presence of local guides in tourist destinations as a delivery of information about destinations. This study aims to analyze the experience of tourists in interacting with local guides in the Tourism Village of the Gunung Padang site. The research method used is descriptive qualitative research, data obtained through in -depth interviews with local tourists and guides. The results showed that local guides in the tourist village of the Gunung Padang site played a professional role in creating tourist experiences with in -depth quality of knowledge, good communication skills, empathy and able to adjust. Local tour guides in the tourist village of the Gunung Padang site affect the experience of tourists.
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